I’m a Product Design Lead with 8+ years of experience across Meta, IDEO, MSFT, and various freelance work. I’ve led large teams, been a high-level IC,  and refined my approach to design and mentorship through the amazing folks I’ve been lucky enough to work alongside.

As both a people-person and a systems-thinker, I’ve found that my favorite challenges ask me to think, empathize, and build in new and innovative ways.

Want to dive deeper into my work or simply jam on a design idea? Let’s chat ✌🏼

mae.boettcher@gmail.com · Linkedin

01. Doveras Fertility 

Doveras is a NYC-based fertility startup focused on functional interventions for fertility. Doveras takes a relationship-based approach to increasing odds of conception by tackling issues and resolutions for both women and men.
  • Freelance Product Designer — 2023

  • Sole designer for ~3 week MVP sprint (concept -> build). Built MVP + responsive web design system. Partnered with non-technical founding team to drive development processes.

NPS // 94% post-launch.

02. Meta · Commerce · Shops

Shops is a Meta Commerce product. Sellers can easily launch an e-commerce shop on Instagram and Facebook. Buyers can follow their inspiration and purchase products while browsing.

Exists on both IG + FB.
  • Staff Product Designer — 2022 · 2023

  • Design Lead on horizontal team responsible for optimizations E2E. Varying focuses each half: Growth, Front-end recommendation UX, Metric validation. Mentored + managed junior designers.

  • Exceeded goals each half // GMV, ROAS.

03. Meta · NPE · Sparked

NPE is Meta’s 0 -> 1 Venture Studio. Sparked was a product in the studio’s portfolio that took a video-first, speed-dating approach to modern dating apps. Our goal was to flip the online dating paradigm away from quick-decisions and towards real, human connection. 
  • Senior Product Designer — 2021

  • Design Lead on Sparked XFN team with one PM Lead and two Engineers. Responsible for designing product updates, conducting scrappy research studies, and driving rebrand.

  • Patent // UX for dater feedback (2022). 

04. IDEO

IDEO is a global design + strategy firm focused on driving meaningful impact through design.

Audible · Goldman Sachs · Pearson Airport · Mattel · Fruit St · Bill & Melinda Gates Foundation · Blue Cross Blue Shield · Sony · MSFT · XQ · and many more
    Interaction Design Lead — 2018 · 2019 · 2020 · 2021

    Grew from junior IC -> Project Lead. Led cross-functional teams of designers, researchers, data and business folks.
    Proudest moments // 30,000 throughput prototype @ Pearson airport, launching an energy venture, prototype -> funding for a childcare non-profit.

05. Modern Fertility 

Modern Fertility (since acquired by Ro Health) is a women’s health and wellness startup aimed a bringing fertility information to women at a reasonable cost.
  • Freelance Product Designer — 2020

3 month contract. Boost to founding designer.

Feature updates: e.g. calendar redesign, historical logging, community entrypoints.

06. Microsoft — Cortana
Cortana is Microsoft’s voice-first, AI assistant. Cortana is accessible on all MSFT devices — no screens -> large screens.
    UX Designer — 2015 · 2016 · 2017 · 2018

    Grew from Intern -> FTE UX Designer. Primary focus: launching the first MSFT smart-speaker.