I’m a Product Design Lead with 8+ years of experience across Meta, IDEO, MSFT, and various freelance work. I’ve led large teams, been a high-level IC,  and refined my approach to design and mentorship through the amazing folks I’ve been lucky enough to work alongside.

As both a people-person and a systems-thinker, I’ve found that my favorite challenges ask me to think, empathize, and build in new and innovative ways.

Want to dive deeper into my work or simply jam on a design idea? Let’s chat ✌🏼

mae.boettcher@gmail.com · Linkedin

02. Meta · Commerce · Shops

Shops is a Meta Commerce product. Sellers can easily launch an e-commerce shop on Instagram and Facebook. Buyers can follow their inspiration and purchase products while browsing.

Exists on both IG + FB.
  • Staff Product Designer — 2022 · 2023

  • Design Lead on horizontal team responsible for optimizations E2E. Varying focuses each half: Growth, Front-end recommendation UX, Metric validation. Mentored + managed junior designers.

  • Exceeded goals each half // GMV, ROAS.